Implementing a Behavioral Health Ambassador Program

May 15, 2025

2 - 2:45 p.m. ET

ACCME & NAB CREDITS ARE AVAILABLE.

Mental health and substance use disorders are becoming increasingly common in nursing facility populations, highlighting the urgent need for staff who are equipped to recognize and respond to these challenges. One effective solution may lie in establishing a Behavioral Health Ambassador program.

Behavioral health ambassadors play a key role in advancing mental health initiatives and fostering a supportive environment within nursing facilities. This webinar will walk you through the steps to successfully launch and sustain a Behavioral Health Ambassador program at your facility. By doing so, you’ll empower your team with the skills and knowledge needed to address behavioral health concerns and drive positive, lasting change.

Learning Objectives:

  1. Define the role and value of a behavioral health ambassador.
  2. Identify key steps for program development and implementation.
  3. Develop a foundational and ongoing behavioral health education plan.

Speaker: Sherri Creel, LMHC, MS – https://www.linkedin.com/in/sherri-creel-058401205/

and Wilbert Martin, MBA, BA, CACII – https://www.linkedin.com/in/wilbert-martin-79a623285/

Registration Link
Flyer

the center of excellence for behavioral health in nursing facilities (COE-NF)

Established by the Substance Abuse and Mental Health Services Administration (SAMHSA), in partnership with the Centers for Medicare and Medicaid Services (CMS), the COE-NF offers Certified Medicare and Medicaid Nursing Facility Staff a centralized resource hub with easy access to trainings, technical assistance and additional resources, at no cost.

Learn more about us

What We Do

We help nursing facilities to improve the quality of life and care provided for residents who are experiencing a variety of behavioral health disorders, with a focus on Serious Mental Illness (SMI), Substance Use Disorder (SUD) and Co-Occurring Disorders (COD).

More About What We Do

Who We Help

We provide direct technical assistance, evidence-based training, and resources that are appropriate for every member of your long-term care facility — from those providing day-to-day direct care, to clinical and administrative staff.

More About Who We Help